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Your jewellery brand’s launch partner – The link between you and the jewellery industry.

I help founders and brands launch, refine and sell fashion and demi-fine jewellery collections with the product knowledge, industry experience and practical direction needed to get your range into the world — and onto shelves.

Whether you are starting from scratch, adding jewellery to an existing brand, or trying to make sense of your next move, I can help you build a clearer, stronger and more commercially focused jewellery business.

a close up black and white photo of Carmel Rice sitting on a sofa

How I can help

Strategy and planning

1:1 Audit & Action Plan - Carmel Rice Designs

Take the time to get properly granular with your jewellery business.

This is where we strip everything back and look honestly at what you are building, who it is for, what you are selling, and what needs to happen next.

We spend dedicated time unpacking what you want to build, what’s getting in the way, and what needs to happen next. You walk away with a sharp, structured action plan that highlights potential problems and the solutions to fix them, so you know exactly where you’re heading and how to get there.

Hands-on launch support

Project Guidance & Accountability - Carmel Rice Designs

This is for founders and brands who need more than one session.

You may know what you want to build, but you need someone beside you as the decisions start coming thick and fast. From product development and supplier conversations to pricing, sampling, timelines and launch planning, I can support you through the key stages of building your jewellery range.

You’ll have consistent guidance, accountability, and a confidence boost every step of the way, so your momentum never stops.

This is practical, experienced support to help you move past the overwhelm and reach each major milestone with more confidence.

Bespoke Solutions

Bespoke Support - Carmel Rice Designs

Sometimes the best support is having someone in the room with you.

I can come directly into your business, train your team, support hiring, shape your structure, and help you build the foundations properly from end to end.

This support can be tailored around your business, whether you need help training your team, reviewing your current range, preparing for a buying trip, or making more informed decisions before committing to products or suppliers.

Need someone to join a buying trip or sourcing mission? I’m there. I can also support or represent your business where needed, depending on the project. This is customised, high-level, hands-on support tailored exactly to your business goals.

Need something specific?

If you already know where you need support, we can focus on that.

I can help with:

  • Jewellery range planning
  • Product development
  • Supplier and sourcing guidance
  • Pricing and margin structure
  • Customer and brand positioning
  • Buying and trend direction
  • Sample reviews
  • Launch planning
  • Fashion and demi-fine jewellery strategy

Every jewellery business is different, so the support can be shaped around where you are now and what you are trying to build next.

a black and white photo of Carmel Rice leaning on a chair

About Carmel Rice Designs

Whether you are designing from scratch or buying in products, the jewellery industry can be difficult to break into.

Who are the right suppliers? What materials should you use? What price point makes sense? What will your customer actually buy? What is commercially strong, and what is just a nice idea?

You need someone who understands the jewellery industry from the inside.

I’m Carmel, and I’ve been in the jewellery business for 17 years.

Specialising in fashion and demi-fine jewellery, I’ve designed products and ranges for high street retailers, flown around the world visiting trade shows and scoping out suppliers, and I’ve been brought in by big names for guidance as they launch their own lines.

And I want to do the same for you.

So, if you are ready to take the next step, let’s talk about what you are building.

What my clients have to say

Who moved my cheese mascarpone ricotta. Everyone loves croque monsieur macaroni cheese who moved my cheese blue castello the big cheese mozzarella caerphilly. Cheese triangles babybel squirty cheese edam monterey jack cheese and biscuits monterey jack blue castello. Fromage bavarian bergkase pepper jack halloumi.

Client – Company

Fromage frais goat chalk and cheese. Fondue mascarpone paneer roquefort parmesan bocconcini cheddar cheddar. Who moved my cheese fromage fondue the big cheese red leicester red leicester airedale swiss. Cream cheese halloumi mozzarella squirty cheese danish fontina mozzarella.

Client – Company

Cheddar babybel croque monsieur. Queso caerphilly port-salut boursin jarlsberg croque monsieur stinking bishop mozzarella. Edam cheesy grin stinking bishop mozzarella ricotta parmesan red leicester stilton. Cheesy grin camembert de normandie fromage frais croque monsieur everyone loves port-salut cheese on toast lancashire. Macaroni cheese gouda cheese and biscuits manchego.

Client – Company

Let’s see how I can help you launch your jewellery line

Book a call and tell me where you are now, what you are working on and what support you need.

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I’ll share useful guidance for founders and brands building fashion and demi-fine jewellery collections — plus news about upcoming strategy days, workshops and support offers.

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Drop me a message

Have a question, project or idea you want to talk through?

Send me a message and I’ll get back to you.